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14 Sep
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iPhone 15 Pro and iPhone 15 Pro Max

1. Apple Introduces iPhone 15 Pro and iPhone 15 Pro Max:

  • Aerospace-grade titanium construction for lightweight yet robust devices.
  • Contoured edges and customizable Action button for a personalized user experience.

2. Enhanced Camera Capabilities:

  • Equipped with an advanced 48MP Main camera system.
  • Supports a super-high-resolution 24MP default.
  • Next-generation portrait photography with Focus and Depth Control.
  • Improved Night mode and Smart HDR.
  • Exclusive 5x Telephoto camera on the iPhone 15 Pro Max.

3. A17 Pro Chip for Outstanding Performance:

  • Elevates gaming experiences and overall device performance.
  • USB‑C connector with USB 3 speeds, up to 20x faster than USB 2.
  • Enables powerful professional workflows.

4. Roadside Assistance via Satellite:

  • Utilizes Apple’s innovative satellite infrastructure.
  • Connects users to help in case of car trouble in remote areas.

5. Stylish Finishes:

  • Available in four stunning finishes: black titanium, white titanium, blue titanium, and natural titanium.

6. Pre-Order and Availability:

  • Pre-orders start on Friday, September 15.
  • Availability begins on Friday, September 22.

7. Apple’s Vision:

  • Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, highlights that this lineup represents Apple’s most advanced offerings yet, designed to enrich everyday experiences and unlock creativity.

A Remarkable Blend of Form and Function

  1. Elegant and Lightweight Build:
    • The iPhone 15 Pro and iPhone 15 Pro Max come in two sizes: 6.1-inch and 6.7-inch displays.
    • A pioneering titanium design, a first for iPhones, is both robust and feather-light. This aerospace-grade alloy, renowned for its use in spacecraft, boasts an exceptional strength-to-weight ratio, resulting in Apple’s lightest Pro lineup to date.
  2. Design Aesthetics:
    • Both models showcase a refined brush texture, contoured edges, and the slimmest borders ever seen on an iPhone.
    • Durability is at the forefront with the toughest back glass in any smartphone and the industry-leading Ceramic Shield on the front.
  3. Innovative Construction:
    • Employing an industry-first thermo-mechanical process, the titanium bands envelop a substructure crafted from 100 percent recycled aluminum.
    • This combination ensures remarkable strength through solid-state diffusion while facilitating thermal dissipation and easy replacement of the back glass.
  4. Immersive Display:
    • The design seamlessly integrates the Super Retina XDR display, featuring Always-On and ProMotion technologies.
    • These technologies deliver an unparalleled viewing experience, combining exceptional clarity with smooth motion.

This fusion of stunning design and cutting-edge materials underscores the iPhone 15 Pro and iPhone 15 Pro Max as a pinnacle of form and function, offering users an exquisite yet durable device with a superb display.

Introducing the Versatile Action Button

  1. Enhanced Functionality:
    • The all-new Action button is a versatile replacement for the traditional single-function switch used to toggle between ring and silent modes.
    • It empowers users with a range of choices, allowing them to swiftly access various features and functionalities.
  2. Diverse Options:
    • Users can now choose between several quick-access functions, including activating the camera or flashlight.
    • Additional options include initiating Voice Memos, Focus modes, Translate, and various accessibility features like Magnifier.
    • The Action button also seamlessly integrates with Shortcuts, offering even more possibilities.
  3. Intuitive User Experience:
    • A press-and-hold gesture, accompanied by finely-tuned haptic feedback and visual cues within the Dynamic Island, guarantees that the button consistently triggers the intended action.

This innovative Action button redefines user interaction, making it simpler and more versatile, enabling quick access to a multitude of functions with ease.

A17 Pro: A Revolutionary Leap in iPhone Performance

  1. Industry-Leading 3-Nanometer Chip:
    • The iPhone 15 Pro and iPhone 15 Pro Max are driven by the groundbreaking A17 Pro, setting a new standard as the world’s first 3-nanometer chip.
    • This solidifies Apple’s dominance in smartphone silicon technology, introducing significant enhancements across the entire chip.
  2. Unprecedented GPU Redesign:
    • Notably, A17 Pro showcases the most substantial GPU redesign in Apple’s history.
    • The new CPU boasts up to 10 percent faster performance, achieved through microarchitectural and design enhancements.
    • The Neural Engine delivers double the speed, empowering features like autocorrect and Personal Voice in iOS 17.
  3. Pro-Class GPU:
    • The pro-class GPU achieves up to 20 percent higher performance, featuring a novel 6-core design that enhances both peak performance and energy efficiency.
    • Hardware-accelerated ray tracing, which is 4 times faster than software-based ray tracing, elevates graphics quality, resulting in smoother visuals and immersive AR applications and gaming experiences.
  4. Console-Quality Gaming:
    • iPhone 15 Pro brings console-quality gaming to the palm of your hand, introducing titles never before seen on a smartphone.
    • Games like Resident Evil Village, Resident Evil 4, Death Stranding, and Assassin’s Creed Mirage offer a true-to-life gaming experience.
  5. Advanced Video Capabilities:
    • A17 Pro includes a dedicated AV1 decoder, enhancing the efficiency and quality of video experiences, especially for streaming services.
    • A new USB controller unlocks USB 3 speeds on iPhone for the first time, supporting faster data transfer and video output up to 4K at 60 fps HDR.

This monumental leap in performance and capabilities with the A17 Pro chip cements the iPhone 15 Pro and iPhone 15 Pro Max as powerhouses, delivering a superior gaming experience, advanced video streaming, and remarkable speed improvements.

Empowering Creativity with an Advanced Pro Camera System

  1. Integration of Hardware and Software:
    • The camera systems on the iPhone 15 Pro and iPhone 15 Pro Max are a result of deep integration between hardware and software.
    • A17 Pro enables the equivalent of seven pro lenses, revolutionizing the photography experience.
  2. 48MP Main Camera with Computational Photography:
    • Designed exclusively for the Pro lineup, the 48MP Main camera harnesses the power of computational photography.
    • It introduces a new 24MP super-high-resolution default mode, striking an ideal balance between image quality and file size for convenient storage and sharing.
    • Users can switch between three popular focal lengths (24 mm, 28 mm, and 35 mm) and choose one as their default.
    • Besides 48MP ProRAW, the Main camera supports 48MP HEIF images, offering 4 times more resolution.
  3. Expansive Telephoto Capabilities:
    • iPhone 15 Pro features a 3x Telephoto camera, while the iPhone 15 Pro Max boasts the longest optical zoom ever on an iPhone, offering 5x at 120 mm.
    • Perfect for close-ups, wildlife photography, and capturing distant action, the new Telephoto camera on the iPhone 15 Pro Max incorporates an innovative tetraprism design.
    • This design includes a combined optical image stabilization and autofocus 3D sensor-shift module, representing Apple’s most advanced stabilization system.

This advanced Pro camera system, powered by the A17 Pro chip, empowers users with unparalleled creative control, delivering exceptional image quality and versatile photography options for both everyday moments and professional-grade shots.

Elevating Portrait Photography with iPhone 15 Pro and iPhone 15 Pro Max

  1. Sharper Detail and Vibrant Colors:
    • The next-generation portrait mode on iPhone 15 Pro and iPhone 15 Pro Max elevates your photography game with sharper detail, more vibrant colors, and enhanced low-light performance.
  2. Seamless Portrait Capture:
    • An exciting innovation is that users can now capture stunning portraits without needing to switch to Portrait mode.
    • When a person, dog, or cat is detected in the frame or when the user taps to focus, the iPhone automatically gathers depth information.
  3. Post-Capture Creativity:
    • This depth information enables users to transform regular photos into breathtaking portraits later, using the Photos app on their iPhone, iPad, or Mac.
    • For even greater creative control, users can adjust the focus point after the photo has been taken.

This new portrait photography feature simplifies the process, allowing users to effortlessly create stunning portraits with enhanced detail and color, while also offering the flexibility to fine-tune their shots after capture.

Enhancements Across All Cameras on iPhone 15 Pro and iPhone 15 Pro Max:

  1. Improved Night Mode:
    • Night mode is now even better, delivering sharper details and more vivid colors.
    • It is powered by the cutting-edge Photonic Engine and includes Night mode portraits, made possible by the LiDAR scanner.
  2. Smart HDR with True-to-Life Rendering:
    • The new Smart HDR technology captures subjects and backgrounds with true-to-life skin tones.
    • Photos exhibit brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app.
    • This advanced HDR rendering is also accessible to third-party apps, ensuring that shared images look exceptional online.
  3. Enhanced Video Quality:
    • iPhone 15 Pro and iPhone 15 Pro Max offer the highest-quality video in a smartphone, thanks to the A17 Pro chip.
    • Improvements in low-light video and Action mode enhance the overall video recording experience.
  4. Pro-Level Workflows for Creative Professionals:
    • These devices cater to creative pros and filmmakers by offering up to 20x faster transfer speeds with an optional USB 3 cable.
    • iPhone, along with third-party solutions like Capture One, facilitates the creation of a professional studio.
    • Photographers can seamlessly shoot and instantly transfer 48MP ProRAW images from iPhone to Mac.
    • ProRes video can be recorded directly to external storage, enabling higher recording options up to 4K at 60 fps and greater flexibility on set when using iPhone as the primary camera.
    • iPhone 15 Pro introduces a new Log encoding option and is the world’s first smartphone to support ACES, the Academy Color Encoding System, a global standard for color workflows.
  5. Spatial Video Capture with Apple Vision Pro:
    • A forthcoming update to iPhone 15 Pro will introduce spatial video capture for Apple Vision Pro.
    • Users will have the ability to record three-dimensional videos, adding depth and richness to their memories when Apple Vision Pro becomes available early next year in the U.S.

These enhancements across the board make iPhone 15 Pro and iPhone 15 Pro Max powerful tools for photographers, filmmakers, and all users who seek top-tier camera and video capabilities.

Elevated Wireless Performance and Connectivity on iPhone 15 Pro:

  1. Universal USB-C Connector:
    • Both iPhone 15 Pro and iPhone 15 Pro Max embrace the USB‑C connector, a widely accepted standard for charging and data transfer.
    • This single cable can charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation).
    • It also enables users to charge AirPods or Apple Watch directly from their iPhone.
  2. Blazing USB 3 Data Transfer Speeds:
    • iPhone 15 Pro and iPhone 15 Pro Max support USB 3, providing data transfer speeds of up to 10 gigabits per second, a remarkable 20x faster than previous models.
  3. Enhanced Ultra Wideband Connectivity:
    • Both models feature the second-generation Ultra Wideband chip, extending the range at which two iPhone devices with this chip can connect, now at three times the previous distance.
    • This empowers the use of Precision Finding for Find My friends, enabling users to locate each other even in crowded environments while maintaining robust privacy protections.
  4. Wi-Fi 6E and Thread Integration:
    • iPhone 15 Pro and iPhone 15 Pro Max introduce Wi-Fi 6E for significantly improved wireless performance, with up to 2x faster speeds.
    • These models are also the first Thread-enabled smartphones, paving the way for future Home app integrations.
  5. 5G Connectivity and Audio Enhancements:
    • Super-fast 5G support is a given, along with compatibility with MagSafe and future Qi2 wireless charging.
    • Phone call audio quality, including FaceTime and third-party apps, is enhanced, and users can select Voice Isolation for clearer conversations even in noisy environments.
  6. eSIM and International Connectivity:
    • iPhone 15 Pro and iPhone 15 Pro Max support eSIM with backing from over 295 carriers.
    • Travelers can stay connected via affordable international roaming plans or prepaid eSIM options in more than 50 countries and regions.

Expanded Safety Features for Peace of Mind:

  1. Critical Safety Features:
    • The iPhone 15 lineup incorporates vital safety features, including Crash Detection and Emergency SOS via satellite, which is available in 14 countries and regions on three continents.
  2. Satellite-Powered Roadside Assistance:
    • iPhone 15 Pro and iPhone 15 Pro Max introduce Roadside Assistance via satellite, initially available in the U.S.
    • This feature connects users to AAA, the country’s largest roadside assistance provider, when they encounter car trouble without cellular or Wi-Fi coverage.
    • The system transmits essential details via satellite to facilitate direct communication with AAA and dispatch assistance to the user’s precise location.
    • Access to Roadside Assistance via satellite is provided free for two years, with service coverage following AAA membership or available separately for non-members.

These advancements in wireless connectivity and safety features make the iPhone 15 Pro lineup even more versatile and reliable, ensuring users can stay connected and receive assistance when needed, regardless of their location or circumstances.

Introducing iOS 17 on iPhone 15 Pro and iPhone 15 Pro Max:

  1. Phone App Enhancements:
    • The Phone app receives significant updates, introducing Contact Posters that allow users to customize their appearance to contacts.
    • Live Voicemail utilizes the power of A17 Pro for real-time on-device transcription as voicemails are left, and users can even answer calls while the caller is recording a message.
  2. Messages Improvements:
    • Messages now offers an enhanced stickers experience, improved search capabilities, transcription of audio messages, and a feature called Check In, enabling users to automatically notify friends and family when they arrive safely at their destination.
  3. NameDrop for Effortless Sharing:
    • NameDrop simplifies contact sharing and content transfer by merely bringing two iPhone devices together.
    • Users can now step away from each other, and large files can be sent over the internet.
  4. StandBy for Glanceable Information:
    • StandBy provides users with a customizable full-screen experience, designed to be viewed from a distance, especially when the iPhone is on its side and charging.
    • On the Always-On display of iPhone 15 Pro and iPhone 15 Pro Max, StandBy continues to show useful information, ideal for a desk, nightstand, or kitchen counter.
  5. Interactive Widgets for Easy Action:
    • Interactive widgets are now available on the Home Screen, Lock Screen, and in StandBy.
    • These widgets allow users to take action with a simple tap, facilitating tasks like to-do lists or controlling music playback directly from the widget.
  6. Safari Enhancements:
    • Safari enhances Private Browsing protection and introduces profiles, enabling users to separate their browsing activities, such as work and personal use.
  7. Additional iOS 17 Updates:
    • iOS 17 introduces Journal, an app designed to help users practice gratitude through journaling.
    • Autocorrect and Dictation improvements enhance text input efficiency.
    • Password and passkey sharing with iCloud Keychain is now possible, among other updates.

Eco-Friendly Design:

  1. Environmental Focus:
    • iPhone 15 Pro and iPhone 15 Pro Max prioritize environmental sustainability.
    • Apple is working towards its 2030 goal of carbon-neutral products and is committed to clean electricity throughout the supply chain.
  2. Recycled Materials:
    • These models incorporate more recycled content, including a 100 percent recycled aluminum substructure and 100 percent recycled cobalt in the battery.
    • Additionally, 100 percent recycled rare earth elements are used in all magnets, and 100 percent recycled gold is present in the USB‑C connector, gold plating, and tin soldering in various printed circuit boards.
  3. Energy Efficiency and Packaging:
    • Both models meet Apple’s high energy efficiency standards and are free of harmful substances like mercury, PVC, and beryllium.
    • Over 99 percent of the packaging is fiber-based, reducing plastic usage and aligning with Apple’s goal to eliminate plastic from packaging by 2025.
  4. Leather-Free Accessories:
    • Apple will no longer use leather in any new products or iPhone accessories.
    • Instead, they introduce the FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, crafted from a durable and eco-friendly microtwill material with lower carbon emissions compared to leather.

These eco-conscious design choices emphasize Apple’s commitment to environmental sustainability, using recycled materials and reducing carbon emissions while providing innovative products and experiences.

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